Real Campaigns.
Real Numbers.
Every result below is a real campaign I managed — real ad spend, real clients, real revenue. No mock-ups, no estimates, no agency padding. Just proof.
Facebook & Instagram Campaigns
E-commerce brands, service businesses, and clinics scaled profitably through data-driven Meta ad systems — built for real purchases and qualified leads, not just traffic.
955 purchases generated after rebuilding campaign structure with proper cold and warm audience separation.
955 purchases from $4,782 spend — $35,193 in revenue. Four active campaigns with consistent 6.4× to 8.2× ROAS across all ad sets.
Cost per purchase fell from $8+ to $1.16 by tightening audience segmentation and scaling only validated ad sets.
8,791 purchases at just $1.16 per purchase on $10,208 in ad spend. Custom sales campaign scaled with precision audience targeting.
A predictable cost per acquisition the brand could sustain and scale, achieved through structured testing.
1,065 website purchases at $7.32 per purchase. $7,795 in total ad spend managed across the full campaign lifecycle.
Local targeting and treatment-specific messaging drove a consistent flow of new patient enquiries every month.
Patient acquisition campaign for a dental clinic — consistent inbound leads generated through targeted Meta Ads strategy.
New audience segments introduced to grow volume while keeping cost-per-lead consistent throughout the scale.
Optimised cost-per-lead for a dental practice through audience refinement, creative testing, and retargeting funnels.
Retargeting warm audiences brought additional bookings at a lower cost than cold traffic alone.
Third-phase scaling result for the same dental brand — increasing lead volume while maintaining cost-per-lead targets.
Treatment-specific ad sets drove serious enquiries from people actively looking for aesthetic procedures.
Lead generation campaign for a beauty and aesthetic clinic — attracting high-intent patients for consultations and treatments.
Budget scaled with new creatives tested against broader audiences — lead quality maintained throughout.
Phase two of the aesthetic clinic campaign — cost-per-lead reduced through audience lookalikes and creative iteration.
Income and interest targeting plus a qualifying lead form ensured only serious prospects reached the sales team.
Property lead generation campaign targeting serious buyers and investors — delivering high-quality enquiries for real estate projects.
Hyper-local targeting with food-focused creatives drove measurable dine-in traffic in a competitive area.
Local awareness and footfall campaign for a restaurant — driving consistent traffic and reservations through targeted geo-location ads.
High sign-up volume achieved using a lead magnet approach with behaviour targeting aligned to the course topic.
Free course registration campaign — high-volume sign-ups achieved at minimal cost through funnel-optimised Meta lead ads.
Google Search & Shopping Campaigns
From local service businesses to national e-commerce brands — high-intent Google campaigns built to convert searches into sales and qualified leads at scale.
Tight local keyword targeting and aggressive negatives captured people searching for cleaners right now, not browsers.
Google Search lead generation for a home cleaning service — consistent inbound calls and form submissions at optimised cost-per-lead.
Separate ad groups for emergency, drainage, and boiler work meant every search matched the right ad and converted.
Search campaigns for a plumbing business capturing high-intent queries — emergency and non-emergency job bookings driven consistently.
Service-specific ad groups with dedicated copy and extensions drove consistent clinic bookings from Google Search.
Google Search campaign for a dental clinic — capturing patients actively searching for dental treatments and driving appointment bookings.
People searching for specific treatments by name captured at the highest point of intent in the buyer journey.
Search ads for aesthetic treatments — targeting high-intent keywords to bring in consultation bookings at competitive cost-per-lead.
Merchant Center set up correctly, feed optimised, Target ROAS bidding applied — consistent profitable sales followed.
Google Shopping campaign for a skincare brand — product feed optimisation and bidding strategy delivering strong return on ad spend.
Shopping segmented by category and margin plus a PMax campaign — sales grew steadily with ROAS maintained.
Shopping ads for an online clothing brand — smart bidding with Performance Max integration driving consistent product sales at scale.
Want results like these for your brand?
Book a free 20-minute audit and I will show you exactly where your current ad spend is leaking and how to fix it.