The specialist
behind the results.
I run Google Ads and Meta Ads for e-commerce brands, clinics, real estate businesses, restaurants, education companies, and home service providers. Every campaign is built from scratch, tested before scaling, and measured on revenue — not activity.
Delivered
Managed
Served
How I work
Four principles that shape every campaign I run, regardless of industry or platform.
I audit and fix tracking, audience segmentation, and campaign architecture before increasing a single dollar of budget. A well-built $1,000 campaign consistently outperforms a sloppy $5,000 one.
No ad set gets more budget until the data justifies it. Every scale step is tested in isolation so I know exactly what is working and why — before committing more spend.
Reports show spend, return, cost per acquisition, and what changed. Impressions, reach, and CTR do not appear unless they directly explain a revenue movement.
I check performance every day. When something underperforms I pause it and explain why before more budget is wasted. When something works, I scale it carefully — because scaling too fast breaks most campaigns.
Where I started.
How I got here.
I started running paid ads with small budgets — which forced me to learn what actually drives performance rather than just spending more. Audience structure, match type strategy, creative testing, and proper conversion tracking matter far more than budget size.
I went deep across both platforms — every campaign type, bidding strategy, and audience framework on Google and Meta. I ran campaigns that did not work and learned more from those than from the ones that did. That process of testing, cutting, and rebuilding shaped how I approach every new account today.
When I take on a new client I spend time reviewing their existing setup before touching anything — checking tracking accuracy, audience overlap, campaign structure, and where budget is leaking. Most accounts have fixable problems that no one has flagged. Every result on this site is a real screenshot from a live account — nothing fabricated.
No inflated numbers. No hiding bad weeks. Weekly reports cover spend, return, and what is changing — every Monday, without being asked.
If something is not working I tell you before it costs more. If a strategy is wrong I say so. You always know exactly where the account stands.
You work directly with me — not a junior account manager. I build the campaigns, run the optimisation, and write every report myself.
Data from week one informs week four. Month one informs month three. I build account structure with the long term in mind — not just the launch.
Two platforms.
One discipline.
From first call to
live campaign.
I review your existing campaigns, tracking, and structure. I show you exactly what I would change first — and why.
A clear written plan: which campaigns, which audiences, which creatives, and what the realistic target metrics look like.
Full campaign build — tracking verified, structure set, creatives briefed, everything tested before a single pound of budget goes live.
Daily performance checks. Winners scaled. Underperformers paused and explained. Every change documented in the weekly report.
Weekly report every Monday: spend, return, what changed, and what is planned next. No chasing required.
Proven results across
six industries.
Full-funnel Meta and Google campaigns for DTC brands. ROAS optimisation, product feed management, and scaling systems.
Patient acquisition via Google Search and Meta lead campaigns. Treatment-specific targeting and qualified appointment bookings.
Buyer and investor lead generation using income targeting, property-specific creatives, and qualifying lead forms.
Hyper-local Meta campaigns that drive dine-in footfall and local awareness through geo-targeted creatives.
High-volume course registrations and student acquisition using lead magnet funnels and interest-based targeting.
Google Search campaigns capturing high-intent local searches. Aggressive negative lists, tight geo-targeting, and inbound call generation.
In their own words.
We tried two agencies before Mustafa and wasted a lot of money. Within 60 days he took our ROAS from 2x to over 7x. He knows Meta Ads inside out and cares about the actual outcome, not just the retainer.
We have been running Google Ads for our dental practice for three years with another agency. Mustafa restructured everything in two weeks and our appointment bookings went up significantly. The difference in structure and targeting was immediately visible.
Our real estate business was spending on Meta Ads with no real system. Mustafa built a proper lead qualification funnel and within 45 days we were getting enquiries from people who were actually ready to buy. Quality of leads improved completely.
Let’s turn your ad budget into real, measurable revenue.
Book a free 20-minute audit. I will review your current campaigns and tell you exactly what I would change first — no obligation.