Google & Meta Ads Specialist

Your Ad Spend Should
Build Revenue,
Not Reports.

I help businesses turn Google Ads and Meta Ads into measurable growth. From campaign strategy and testing to optimization and scaling, every decision is focused on one thing: generating more revenue from your advertising budget.

Get a free audit → See the results

Google Ads Certified

Meta Blueprint Certified

Month-to-month, no lock-in

7.36× ROAS — Baby & Kids E-commerce

$1.16 per purchase — Fashion Brand, 8,791 sales

1,065 purchases — Beauty & Personal Care at $7.32 CPA

High-volume leads — Dental Clinics via Meta Ads

-40% avg CPA — across all active accounts

$35,193 revenue — from just $4,782 in spend

7.36× ROAS — Baby & Kids E-commerce

$1.16 per purchase — Fashion Brand, 8,791 sales

1,065 purchases — Beauty & Personal Care at $7.32 CPA

High-volume leads — Dental Clinics via Meta Ads

-40% avg CPA — across all active accounts

$35,193 revenue — from just $4,782 in spend

$50K+

Ad Spend Managed

8.2×

Peak ROAS Achieved

10,811

Purchases Generated

−40%

Average CPA Reduction

Who is Mustafa Khan?

I don’t just run ads.
I build revenue machines.

Most e-commerce brands come to me after wasting months — and thousands of dollars — with agencies who optimise for reports, not revenue. My first few campaigns taught me that structure and testing matter more than budget size. A well-built $1,000 campaign will beat a sloppy $10,000 one almost every time.

Today I work across e-commerce (fashion, beauty, baby, skincare), service businesses (dental clinics, aesthetic clinics, home services), real estate, restaurants, and education brands — building paid media systems that keep getting stronger every month. I check performance daily. When something underperforms I pause it, identify why, and adjust before more budget is wasted. When something works, I scale it gradually — because scaling too fast breaks most campaigns.

I take on a limited number of clients at a time because every account I manage gets the same obsessive attention. You work directly with me throughout. I build the campaigns, do the daily optimisation, write the weekly reports, and take the calls. There is no team passing your account between people.

Read my full story See the proof

Revenue over vanity

Every decision is tied to your CPA and ROAS targets. Impressions and reach never make it into my reports.

Test. Then scale what works.

No budget is increased until data proves a campaign is working. Every scale step is tested first.

Clear weekly reporting

Weekly reports every Monday: spend, return, what changed, what’s planned next.

Campaigns that improve over time

I build performance systems that get stronger over time — not one-off campaigns that stop working the moment testing stops.

Sound familiar?

Most brands come to me
after experiencing this

The pattern is always the same. Here is the gap between where you are and where you could be.

What you’re dealing with right now

Spending thousands every month and the ROAS never makes sense — profit feels impossible no matter what you adjust.

Your agency sends polished weekly reports full of impressions and clicks — but revenue barely moves.

You try to scale your best campaign and it immediately dies. You cannot crack the growth ceiling no matter how much you spend.

You don’t know which platform is actually working, so you are guessing with your budget every single month.

What working with me looks like

Revenue-first campaigns — every decision tied to purchase cost and ROAS. Your profit drives every choice, not metrics that don’t affect profit.

Weekly reports that show the real numbers — clear breakdown of what was spent, what it returned, and what happens next. Zero padding, zero jargon.

Proven scaling framework — test small with real data, then scale aggressively only on campaigns that are proven to work.

Full-funnel clarity across Google and Meta — every stage of the buyer journey covered and attributed correctly.

Real campaigns. Real screenshots.

Numbers that prove
the approach works

Every result is a real screenshot from a live client account. Nothing fabricated, nothing estimated.

Meta Ads

Facebook & Instagram campaigns

See all Meta results →

Baby & Kids E-commerce

7.36× ROAS

955 purchases · $35,193 revenue from $4,782 spend

Aesthetic Clinic

Quality consultation leads

8,791 purchases · $10,208 total ad spend

Beauty & Personal Care

1,065 purchases

$7.32 cost per purchase · $7,795 spend

Dental Clinic

High-vol Leads

Consistent patient acquisition at optimised CPL

See all Meta Ad results →

Google Ads

Search, Shopping & Performance Max

See all Google results →

Home Cleaning Services

High-vol Leads

Consistent low-cost inbound calls via Search

Plumbing Services

Qualified Leads

Emergency and regular job bookings driven consistently

Skincare — Google Shopping

Profitable ROAS

Feed-optimised Shopping with Target ROAS bidding

Clothing — Google Shopping

Scaled Sales

Performance Max driving consistent clothing sales

See all Google Ad results →

What I do

One specialist. Every platform
your buyers are on.

I specialise in Google Ads and Meta Ads across e-commerce, clinics, real estate, restaurants, home services, and education. Two platforms, six industries, one approach that works across all of them. No spreading thin, no generalist nonsense.

Meta Ads

Full-funnel Facebook and Instagram campaigns built on audience psychology, creative testing, and scaling backed by actual test data. For e-commerce brands, clinics, real estate businesses, restaurants, home service companies, and education brands that are serious about growth.

FacebookInstagramRetargetingCAPI

Google Search Ads

Capture high-intent buyers the moment they search. Tightly structured campaigns, aggressive negative keyword management, and smart bidding strategies that convert traffic into revenue.

SearchDisplayPMaxConversion Tracking

Google Shopping

Product feed optimisation, Google Merchant Center setup, and Performance Max campaigns engineered to put your products in front of buyers at the exact moment they are ready to purchase.

ShoppingMerchant CenterPMaxFeed Optimisation

E-commerce Scaling

Full-funnel Google and Meta strategy for brands ready to break through their current growth ceiling — whether that is e-commerce, lead generation, or local service volume. Google and Meta working together, coordinated across every stage of the buyer journey.

Google + MetaDTCFull-funnelScaling

Explore all services in detail →

How it works

From first call to profitable campaigns
in 4 clear steps

Free Audit

I review your current ads, tracking setup, and account structure. Then I tell you directly where budget is leaking and what I would do about it. No pitch. Just straight insight.

Custom Strategy

No templates. Every strategy is built around your product, audience, and margins. The full funnel is mapped before any ad goes live.

Launch & Test

Campaigns launch with structured A/B tests across creatives, audiences, and bids. Real data collected fast. Nothing gets scaled until the numbers back it up.

Scale & Report

Winners get budget. Losers get cut. Weekly report every Monday: spend, revenue, ROAS, what changed, what’s next.

Client reviews

What clients say.
In their own words.

Unedited feedback from business owners across six industries and four countries.

★★★★★

We tried two agencies before Mustafa and wasted a lot of money. Within 60 days he took our ROAS from 2x to over 7x. He knows Meta Ads inside out and cares about the actual outcome, not just the retainer.

Sarah Al-Rashidi

Founder — Dubai, UAE

★★★★★

Over 8,700 purchases at $1.16 per purchase. I genuinely could not believe the numbers. He built the campaign from scratch and scaled it fast without wasting a single rupee on audiences that do not convert.

Zara Kamran

E-commerce CEO — Lahore, Pakistan

★★★★★

The weekly reports alone changed how we think about our marketing. Clear numbers every Monday. Our cost-per-lead dropped 40% in the first month and kept improving from there.

Nadia Akhtar

Marketing Director — Karachi, Pakistan

★★★★★

We have been running Google Ads for our dental practice for three years with another agency. Mustafa restructured everything in the first two weeks and our appointment bookings went up significantly. The difference in structure and targeting was immediately visible.

James Mitchell

Practice Owner — Manchester, UK

★★★★★

I run a skincare brand in Canada and had tried Google Shopping before with poor results. Mustafa rebuilt the product feed, restructured the campaigns, and within six weeks we were seeing a consistent return we had never achieved before.

Lauren Tran

Brand Owner — Toronto, Canada

★★★★★

Our real estate business was spending on Meta Ads with no real system. Mustafa built a proper lead qualification funnel and within 45 days we were getting enquiries from people who were actually ready to buy, not just browsing. Quality of leads improved completely.

Rami Khalil

Real Estate Director — Dubai, UAE

★★★★★

I run an online education platform and had never used paid ads properly before. Mustafa set everything up from scratch — pixel, audiences, creative strategy — and our course registrations grew 3x in the first 60 days at a cost we could actually sustain.

Aisha Warrick

Course Creator — London, UK

★★★★★

Sarah Al-Rashidi

Founder — Dubai, UAE

★★★★★

Zara Kamran

E-commerce CEO — Lahore, Pakistan

★★★★★

The weekly reports alone changed how we think about our marketing. Clear numbers every Monday. Our cost-per-lead dropped 40% in the first month and kept improving from there.

Nadia Akhtar

Marketing Director — Karachi, Pakistan

★★★★★

James Mitchell

Practice Owner — Manchester, UK

★★★★★

Lauren Tran

Brand Owner — Toronto, Canada

★★★★★

Rami Khalil

Real Estate Director — Dubai, UAE

★★★★★

Aisha Warrick

Course Creator — London, UK

Industries I serve

Proven results across 6+ industries

Different industries. The same structured approach in every one. If your business runs ads, I can make them work harder.

E-commerce

Fashion, baby, beauty, skincare, lifestyle

Dental Clinics

Patient acquisition and appointment booking

Beauty & Aesthetics

Clinic leads, treatment bookings, brand awareness

Real Estate

Qualified buyer and investor lead generation

Restaurants & Food

Local footfall, delivery orders, brand awareness

Home Services

Cleaning, plumbing, trades — inbound leads

Certified & Verified:

Google Ads Certified

Meta Blueprint Certified

Google Shopping Specialist

Performance Max Expert

Ready to stop guessing
and start scaling?

Book a free 20-minute audit. I will look at your current setup and tell you directly — with zero pitch and zero pressure — exactly where your budget is leaking and what I would fix first.

Claim your free audit → See the results first

Work with me

Ready to grow your
ad revenue?

Fill in the form and I will get back to you within 24 hours with a specific view of where your biggest opportunity is.

Tell me about your brand

I will review your situation and reply with a clear, specific recommendation.

Your name

Email address

WhatsApp number

Service needed

Monthly ad budget

Brand & goals

Your Ad Spend Should Build Revenue, Not Reports.

I don’t just run ads.I build revenue machines.

Most brands come to meafter experiencing this

Numbers that provethe approach works

One specialist. Every platformyour buyers are on.

From first call to profitable campaignsin 4 clear steps

What clients say.In their own words.

Proven results across 6+ industries

Ready to stop guessingand start scaling?

Ready to grow yourad revenue?

Tell me about your brand

Your Ad Spend Should
Build Revenue,
Not Reports.

I don’t just run ads.
I build revenue machines.

Most brands come to me
after experiencing this

Numbers that prove
the approach works

One specialist. Every platform
your buyers are on.

From first call to profitable campaigns
in 4 clear steps

What clients say.
In their own words.

Ready to stop guessing
and start scaling?

Ready to grow your
ad revenue?