The first step is a free 20-minute audit call. Tell me about your business, current ads if any, goals, and budget. I review your account and tell you directly what is working, what is not, and what I would do differently. If we are a good fit I send a clear proposal with expected outcomes. No pressure, no sales angle.

For Meta Ads I recommend a minimum of $1,000/month to generate enough data to optimise. For Google Search Ads $800 to $1,500/month depending on your niche. For E-commerce Scaling across both platforms $3,000/month minimum is recommended. These are not hard rules — reach out and we can discuss what is realistic.

Yes. I work with clients across Pakistan, the UAE, Saudi Arabia, the UK, and other markets. Ad platforms like Google and Meta are global and the strategies work regardless of where your business is based. All communication is done remotely via email, WhatsApp, and video calls.

No. I work with businesses at all stages — those who have never run a single ad, those who tried ads and wasted money, and those already running campaigns who want better results. If you are starting fresh I set up your accounts, pixel, tracking, and campaign structure from scratch.

Meta Ads: Data starts coming in within 48 to 72 hours. Meaningful optimisation takes 2 to 3 weeks. Significant ROAS improvement usually shows by end of week 4. Google Search Ads: First conversions often appear in week one. Campaigns stabilise between weeks 2 and 6. Real performance takes testing, iteration, and time.

A working website or landing page that loads quickly, a clear product or service with pricing, access to your Meta Business Manager or Google Ads account, a payment method on your ad account, and ideally some creative assets like product photos. I walk you through everything during onboarding.

Google Ads capture existing demand — people searching for your product right now. They work well for clinics, home services, real estate, e-commerce, and any business with clear search intent around what they offer. Meta Ads create demand — reaching people who do not know they need you yet. For most businesses — whether e-commerce, clinics, real estate, or local services — running both platforms together delivers the best results: Google captures buyers with intent, Meta reaches people before they start searching.

I provide full creative strategy — hooks, messaging frameworks, creative briefs, ad copy, and guidance on what types of creatives will perform best. For actual production (graphic design, video editing) I work with your team or can recommend trusted partners. I review all creatives before they go live.

Never. Every strategy is built from scratch for your specific product, audience, margins, and growth targets. I do not use templates or copy-paste structures. What works for a baby products store is completely different from a dental clinic or fashion brand.

Scaling is done systematically, never recklessly. Before increasing budget I need validated winning ad sets that consistently hit your ROAS or CPA targets. Then I scale gradually — typically 20 to 30 percent increases every few days — monitoring closely throughout. If performance declines I pull back immediately.

Both. I build the full strategy, implement it, monitor it daily, optimise it, and report on it weekly. One person handles strategy, build, optimisation, and reporting — one point of contact, full accountability, the results.

My core specialisation is Google Ads (Search, Shopping, Performance Max, Display) and Meta Ads (Facebook and Instagram). I focus deeply on these two because they deliver the most consistent, scalable returns. I do not currently offer TikTok or Snapchat ads.

No — and any ads manager who guarantees a specific ROAS before seeing your account and market is not being honest. What I can promise is a strategy built around your specific account data built for your goals, aggressive optimisation until we find what works, a clear account of every dollar spent, and direct communication when something isn’t working — before it costs you more. Every result on my portfolio is a real verified screenshot.

This varies by product, price point, competition, and creative quality. Based on my experience: E-commerce brands typically see between 3x and 8x ROAS once optimised — my baby products client hit 7.36x and my fashion client achieved $1.16 per purchase. Service businesses and clinics are measured by cost-per-lead. Your margins, order value, and website conversion rate are the key variables.

Every result is a real screenshot taken directly from the Meta Ads Manager or Google Ads dashboard of actual client accounts. Nothing is mocked up, edited, or fabricated. You can see exact metrics — purchases, spend, ROAS, cost per purchase — in the original platform interface.

If performance is below target I do not hide it or pad the report with metrics that don’t affect profit. I identify the specific cause — whether it is the creative, audience, offer, landing page, or bidding strategy — present a clear action plan, implement the changes, and monitor closely. I’ll tell you if something genuinely is not working.

You receive a weekly report every week with total spend, revenue or leads generated, ROAS or cost-per-lead, what optimisations were made, and what is planned next. No jargon, no inflated numbers. You also have direct access to your ad account at all times. I am available for questions via WhatsApp or email during the week.

My management fee is separate from your ad spend — you pay the ad platforms directly and pay me a management fee for building and running your campaigns. Pricing is based on your ad spend volume, number of platforms, and campaign complexity. I am clear about fees from the first conversation. No hidden charges.

I do not believe in locking clients into long-term contracts before proving results. I work on a month-to-month basis after an initial 60-day setup period. I want clients to stay because the results are good, not because a contract forces them to.

You do, always. All campaigns are built inside your own Meta Business Manager and Google Ads account. I work as an admin but the account, data, campaigns, pixels, and history all belong to you. If we stop working together you retain everything.

I keep my active client list small — every account gets proper daily attention, not a monthly check-in. This is not an agency operating at volume. If I am fully booked I tell you upfront rather than taking on your account and under-delivering.

My fee includes: full campaign strategy and build, daily monitoring and optimisation, audience research and testing, creative strategy guidance, A/B testing framework, negative keyword management for Google, pixel and tracking setup, weekly performance reports, and direct access via WhatsApp and email. Ad spend goes directly to the platform.

Yes — proper tracking setup is the foundation of everything I do. I set up the Meta Pixel, Conversions API (CAPI), Google Tag Manager, and Google Ads conversion tracking as part of every onboarding. I verify all purchase events, lead events, and key actions are firing correctly before launching any campaigns.

Google Shopping requires a product feed submitted through Google Merchant Center. If you are on Shopify, WooCommerce, or most major e-commerce platforms this can be set up and automated easily. I handle the Merchant Center setup and feed optimisation as part of the Shopping Ads service.

No specific platform is required. I have worked with Shopify, WooCommerce, custom websites, and landing page builders. The main requirements are that your website loads fast (under 3 seconds ideally), has a clear conversion action (purchase, form, call), and tracking can be implemented.

The iOS 14 changes reduced accuracy of browser-based tracking. The solution is implementing the Conversions API (CAPI) alongside the Pixel — this sends conversion events server-side, bypassing browser limitations and recovering significant signal lost to iOS restrictions. I set up CAPI for all Meta Ads clients as standard practice.