Services

What I offer

Paid Ads That Put
Real Money Back
In Your Account

I run Google Ads and Meta Ads for brands serious about growth. Not metrics that don’t affect profit. Not inflated reports. Just a clear, honest system that converts your spend into revenue you can actually measure.

Meta Ads

Facebook and Instagram campaigns built on audience psychology, creative testing, and scaling backed by actual test data — for e-commerce brands, clinics, and service businesses ready to grow profitably.

Facebook Instagram Retargeting CAPI Setup Creative Strategy
7.36×
Peak ROAS delivered
8,791
Purchases at $1.16 CPA
$35K+
Revenue, one campaign
Google Ads

Search, Shopping, and Performance Max campaigns that capture high-intent buyers the moment they are ready to purchase — and turn those clicks into measurable, profitable conversions.

Search Ads Google Shopping Performance Max Merchant Center Smart Bidding
6+
Industries served
−40%
Avg CPA reduction
High
Volume lead generation
Platform 01 — Meta Ads
Facebook & Instagram Ads That Convert Cold Audiences Into Paying Customers

Full-funnel Meta ad management built on audience psychology, creative testing, and scaling backed by actual test data. Not just campaign management — a campaign built around your product, your audience, and your margin — not a template.

Full campaign strategy and funnel mapping
Awareness, consideration, and conversion stages planned before a single ad goes live
Deep audience research and segmentation
Core audiences, lookalikes, and retargeting stacks built specifically for your niche
Creative strategy, hooks and ad copy
Hook, body, and CTA frameworks tested systematically across formats and placements
Structured A/B testing on everything
Creatives, audiences, placements, and bids tested before any meaningful budget is scaled
Daily monitoring and live optimisation
Budget shifts, bid adjustments, and creative swaps driven by live data — not hunches
Meta Pixel and Conversions API (CAPI) setup
Server-side tracking to recover signal lost to iOS 14 — accurate data from day one
Retargeting and remarketing funnels
Turn warm traffic and abandoned visitors into buyers with sequenced follow-up campaigns
Weekly transparent reporting
Clear reports showing ROAS, CPA, spend, revenue, and the exact plan for next week
Real Meta Ads results from live client accounts
See all results →
Baby Kids Meta Ads
Baby & Kids
7.36× ROAS

955 purchases · $35,193 revenue from $4,782 spend

Fashion Meta Ads
Fashion E-commerce
$1.16 CPA

8,791 purchases at $1.16 each · $10,208 spend

Beauty Meta Ads
Beauty & Care
1,065 sales

$7.32 cost per purchase · $7,795 total spend

How I run your Meta Ads — step by step
1
Audit and account review

I review your existing campaigns, pixel setup, tracking accuracy, and competitor landscape to find exactly where budget is leaking before we spend a single dollar.

2
Audience architecture and creative strategy

Full audience map built — cold, warm, and retargeting layers — alongside a creative testing brief before any campaign goes live.

3
Structured launch with test budget

Campaigns launch at controlled spend with A/B tests running across creatives, audiences, and placements. Real data collected fast before scaling anything.

4
Optimise daily, scale what wins

Losers get cut immediately. Winners get budget. Scaling happens gradually — 20 to 30 percent at a time — monitored closely to protect ROAS as spend increases.

5
Weekly report and forward plan

Every Monday you get a clear report: spend, revenue, ROAS, what changed, what is planned for the week ahead. No jargon. No padding.

Meta Ads is the right choice if…
You run an e-commerce store (any niche)
You own a dental or medical clinic
You run a beauty or aesthetic clinic
You are in real estate or property
You run a restaurant or food brand
You sell a course or education product
Pricing and engagement

Pricing is based on your ad spend volume and campaign complexity. I do not believe in locking clients into long contracts before proving results. Book a free 20-minute audit and I will give you a clear, honest proposal with realistic expectations for your specific situation.

I currently take a limited number of new clients to ensure every account gets the attention it deserves
Platform 02 — Google Ads
Google Search, Shopping & Performance Max That Capture Buyers When It Matters Most

Google Search, Shopping, and Performance Max — each structured around the searches that actually convert, not the ones that just generate clicks. Keyword research, match types, negative lists, bidding strategy, and conversion tracking — all done properly from the start.

Search Ads

Text ads that appear when someone searches for your product or service. Highest intent, fastest to prove ROI.

Google Shopping

Product listing ads with images, prices, and reviews shown directly on the search results page.

Performance Max

AI-powered campaigns across all Google channels — Search, Display, YouTube, Shopping — managed strategically.

In-depth keyword research and match type strategy
Find the exact searches your buyers use — and build aggressive negative lists to stop wasting budget on irrelevant clicks
Tightly structured campaign and ad group build
Single-theme ad groups for maximum Quality Score, ad relevance, and conversion rate from day one
High-CTR ad copy writing and systematic testing
Headlines, descriptions, and all extensions written to maximise both click-through rate and post-click conversion
Smart bidding strategy selection and setup
Target CPA, Target ROAS, or Manual CPC chosen based on your campaign stage and data maturity
Google Merchant Center setup and feed optimisation
For Shopping campaigns: clean, fully optimised product feed that maximises impression share and revenue
Performance Max with proper asset groups
Strategic PMax setup with audience signals, listing group segmentation, and clear budget separation from Search
Conversion tracking and Google Tag setup
Accurate purchase, lead, and call tracking from day one — because every optimisation depends on clean data
Landing page conversion recommendations
Data-driven insights into where visitors drop off and what changes would most improve your conversion rate
Real Google Ads results from live client accounts
See all results →
Home Cleaning Google Ads
Home Cleaning
High-vol Leads

Consistent low-cost inbound calls via Search campaigns

Dental Clinic Google Ads
Dental Clinic
Patient Leads

Appointment bookings at low cost-per-lead via Search

Skincare Google Shopping
Skincare — Shopping
Profitable ROAS

Feed-optimised Shopping with Target ROAS bidding

How I run your Google Ads — step by step
1
Keyword and competitor audit

Deep keyword research to identify high-intent, low-waste search terms. I also audit what your competitors are bidding on and where the gaps in the market are.

2
Campaign architecture and ad group structure

Campaigns built with tightly themed ad groups for maximum relevance and Quality Score. Poor structure is the number one reason Google campaigns waste money — I fix that from the start.

3
Ad copy, extensions, and asset build

High-CTR responsive search ads written across every ad group. Sitelinks, callouts, structured snippets, and call extensions added to maximise SERP presence and click-through rate.

4
Launch with close early monitoring

Campaigns go live with daily monitoring in week one. Negatives added fast, bids adjusted, ad relevance improved. The first two weeks are critical and I treat them that way.

5
Scale winners, expand into adjacent intent

Winning keywords and ad groups get more budget. Campaigns expand into related high-intent searches. Weekly report every Monday with numbers, insights, and the exact plan for next week.

Google Ads is the right choice if…
You run a local service business (trades, cleaning)
You own a dental or medical practice
You run a beauty or aesthetic clinic
You sell products online (e-commerce, any niche)
You are in real estate or property services
You offer B2B services with a clear search audience
Pricing and engagement

Google Ads management is priced based on account size, the number of campaign types (Search, Shopping, PMax), and your monthly ad spend. Book a free audit and I will assess your current setup and give you a transparent proposal with expected outcomes before you commit to anything.

First 30 days are focused on setup, tracking, and initial testing. Scaling happens in month two once data proves what works
Why work with me

What makes this different from
every other ads manager

Revenue-first, always

Every decision I make is tied to your CPA and ROAS targets. Vanity metrics — impressions, reach, CTR — do not make it into my reporting. If it doesn’t move the revenue needle, it doesn’t get my attention.

Real data, not gut feeling

I test everything before scaling. No budget gets increased until the data proves a campaign works over a sustained period. Structured testing is not optional — it is how I operate.

Clear reporting

Weekly reports, every Monday: spend, return, what changed, what’s next. You always know what was spent, what it returned, what changed, and what is planned next. No jargon. No hidden metrics. No fluff.

Systems that compound

I build performance systems that get stronger the longer they run — not one-off campaigns that need to be restarted every month. The data we collect today makes next month’s campaigns better.

Fast to act, slow to spend

I optimise fast and cut losers immediately. But I never scale without proof. Every budget decision goes through the same filter: would I spend this if it were my money — with that level of care and discipline behind every decision.

Certified and always current

Google Ads Certified. Meta Blueprint Certified. I stay ahead of every platform update, algorithm change, and policy shift so your campaigns are never caught off guard by what the platforms throw at them.

Industries I serve

Proven results across 6+ industries

E-commerce
Fashion, beauty, baby, skincare, lifestyle brands
Dental Clinics
Patient acquisition and appointment booking
Beauty & Aesthetics
Clinic leads, treatment bookings, brand awareness
Real Estate
Qualified buyer and investor lead generation
Restaurants & Food
Local footfall, delivery, and awareness campaigns
Home Services
Cleaning, plumbing, trades — inbound lead generation
Not sure which service fits?

Book a free 20-minute audit and I’ll tell you directly which service makes the most sense for your goals right now.

No sales script. Just a clear, straight assessment of your current situation and the most effective path forward for your budget.